Speciality range extension for Rothwell Distillery. This Art Deco Gin has been added to the core range offer. The architecture of the label, logo and ‘Gin’ has remained, as has the arched diecut, but the story has evolved to tell the story of the Art Deco movement of the early 20th century. The original inspiration for the core range came from the historic 1873 homestead, which resides on the property, with its arched doorways and decorative finishes. The unusual label shape creates a point-of-difference to engage with the consumer and create a memorable brand.