The Sprio Spritz range of soft drinks was created to challenge the quality and taste of a commercial spritz with flavours that can be matched with food.

Studio Guild’s strategy was to create a brand that was unexpected. A brand that would stand out on a supermarket shelf against another commercial offers, but sit comfortably on a restaurant table against alcoholic offerings.

Studio Guild was also responsible for the brand’s tagline ‘Spritz for Life’ to further enhance the brand positioning of a healthier offer within a mostly unhealthy category. We also created the premium looking carry packs, the shipper carton, promotional brochure and other point-or-sale collateral.