Three's-A-Crowd is a story of relaxing with friends in small groups – whatever and wherever the occasion. Perfect for the beach, picnics, camping, outdoors or just at home.

This alternatively, conveniently packaged wine has 80% less carbon footprint than glass bottle manufacturing and transportation. Consumers are looking for alternative packaging offers and are conscious of their spending, but still want a quality product.

The colours for each varietal reflects the seasons, but also day and night. Great shelf impact and strong branding to stand out from the old-fashioned cask. Graphically creates a sense of place and atmosphere for consumer engagement. Additionally we created a national street poster campaign roll out, displayed in key suburbs to target consumers.

Three’s-A-Crowd was recently launched in First Choice Liquor stores nationally, ready for summer and the great outdoors!